Meet the Tiny Trendsetter: Naiya White, the 10-Year-Old Skincare Influencer
In an age where children are increasingly influenced by social media, one little girl is taking the beauty world by storm. Naiya White, a 10-year-old from Colorado, proudly refers to herself as a “Sephora Kid.” With a dazzling collection exceeding $2,000 in beauty products, she’s making waves in the world of makeup and skincare.
A Passion for Beauty from a Young Age
Naiya has been immersed in the world of beauty since she was just three years old. “I’m obsessed with makeup and skincare,” she exclaims, explaining her meticulous 9-step skincare and 11-step makeup routines that she follows daily. Here’s a glimpse of her beauty rituals:
Morning Skincare Routine
- Bubble Fresh Start Gel Cleanser – $17
- Bubble Slam Dunk Moisturiser – $16
- Tinted Sunscreen – $10
- Aquaphor Chapstick – $8
Daily Makeup Routine
- Tinted Sunscreen – $19
- Concealer – $29
- Bronzing Stick – $35
- Blush – $15
- Eyebrow Gel – $7
- Clear Mascara – $3
- Highlighter – $31
- Eyeshadow – $29
- Lip Liner – $7
- Lip Gloss – $21
Nighttime Skincare Routine
- Evereden Multivitamin Face Wash – $39
- Evereden Mini Cloud Face Wash – $12
- Moisturiser – $8
- Lip Mask – $10
- Lip Scrub – $10
The Rise of the “Sephora Kid” Movement
Naiya is part of a growing trend among young children, often dubbed “Sephora Kids.” These kids are abandoning traditional toys like Barbie dolls in favor of luxury beauty products from brands like Morphe and Drunk Elephant. Influenced by Gen Alpha trends and viral social media, even children as young as five are flocking to beauty retailers.
Shopping Habits and Criticism
While many celebrate the creativity and self-expression this trend encourages, there have also been criticisms. Some accuse these young shoppers of “ransacking” store shelves or partaking in unsavory behavior. However, Naiya’s mother, Ashley Paige, asserts that beauty can be part of a healthy childhood.
“You’re never too young to start looking after your skin,” Naiya declares.
Paige, who has a background in cosmetics, emphasizes the importance of using age-appropriate products, noting that their focus is not on promoting overconsumption, but on encouraging self-care.
Parental Support and Guidance
Ashley, a single mom, supports Naiya’s passion while ensuring it aligns with the principles of safety and education. She first introduced Naiya to makeup with a $20 tube of Anastasia Beverly Hills liquid lipstick back in 2018. Since then, the collection has expanded dramatically, encompassing over 200 products that Naiya stores in her vanity, dresser drawers, and several makeup bags.
Skin Health Awareness
Paige believes educating her daughter about skincare is essential, promoting healthy habits from an early age:
"We’re happy to teach kids about eating healthy food, exercise, and mental health, so why not about skincare?" Paige questions.
Naiya agrees, stating that “if a kid has a bunch of breakouts, they’d tell them to take care of their skin more.” With these views, both mother and daughter have sparked conversations about the appropriateness of skincare products for young children.
Conclusion: Leading the Way in Skincare
Naiya White is a remarkable example of how young children can express themselves through beauty while being mindful of the importance of skincare. Emphasizing self-care and education, this aspiring “skinfluencer” is helping to redefine perceptions of beauty and wellness.
While the world watches this little trendsetter, one thing is clear: Naiya is a force to be reckoned with in the beauty community. To explore more on skincare tips and products for kids, visit Sephora or Ulta.
