La Roche-Posay Partners with Soho House for Premium Sun Protection
La Roche-Posay, a leader in advanced UV protection, is excited to announce a strategic partnership with the renowned boutique hotel franchise Soho House. This collaboration introduces the comprehensive Anthelios sunscreen collection to Soho House members and guests, ensuring they have access to top-tier sun care during their stays.
Exclusive Amenities for Soho House Guests
As part of this partnership, all in-room product amenity packages at Soho House will feature the La Roche-Posay Anthelios Ultra Light Fluid Facial Sunscreen SPF 60. Additionally, guests will find the Anthelios Melt-In-Milk Face & Body Sunscreen SPF 60 available poolside, enhancing sun safety for all visitors.
Commitment to Sun Safety
Rachelle Mladjenovic, General Manager of La Roche-Posay U.S., emphasizes the importance of sun protection:
“Sun protection is central to La Roche-Posay’s brand mission. Although skin cancer is largely preventable, it still affects millions annually. Through this partnership with Soho House, we broaden our commitment to sun safety by providing members with easy access to our dermatologist-recommended sun care products, furthering our shared dedication to well-being.”
Summer Events and Skin Cancer Awareness
To promote healthy sun habits, La Roche-Posay plans to host a series of engaging member events throughout the summer at various Soho House locations. These events will include:
- Hands-on trials of the Anthelios sunscreen products.
- Complimentary skin cancer screenings with board-certified dermatologists.
- Free product samples provided to guests for at-home sun care.
This initiative marks Soho House’s first major sun care partnership in the U.S. since 2021, reflecting a shared commitment to promoting health and wellness among its members.
Why Choose La Roche-Posay?
La Roche-Posay is recognized for its dermatologist-tested formulas that provide:
- High SPF protection against harmful UV rays.
- Non-irritating formulations suitable for sensitive skin.
- A commitment to holistic skincare and well-being.
Explore More About Sun Safety
To learn more about the importance of sun safety and how to implement effective sun protection in your daily routine, visit resources like American Academy of Dermatology for comprehensive guides.
Read Next
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- Kiehl’s Debuts Fortnight Activation for Sun Safety Awareness
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