Personalized Skin Care Start-up Dermageneous Gains Momentum Through Innovation and Support
Deriving Beauty from DNA
Introducing Dermageneous, a revolutionary skin care startup harnessing the power of genetic testing to provide tailor-made solutions for individuals battling skin issues. Founded by a junior at Florida Southern College, this innovative company aims to reshape the skin care landscape, promising a personalized approach grounded in science.
What is Dermageneous?
Dermageneous, recently accepted into the esteemed business incubation program at Catapult Lakeland, focuses on delivering customized skin care recommendations based on customers’ unique genetic profiles. This game-changing approach utilizes DNA sequencing to analyze specific genetic markers that affect various skin characteristics.
Grant Boosts Development
In April, Dermageneous was awarded a $2,500 Catapult Launch Micro-Grant, enhancing its fundraising efforts to push the company closer to market entry. This funding aids in the development of prototypes and facilitates the application process for a patent, making significant strides toward securing federal backing through governmental and research programs.
“The grant will have a strong impact by helping me advance the company to the point where we can secure additional funding,” explained the founder, Brooke Sommers.
How Dermageneous Works
Understanding the Science:
- Genetic Markers Analysis: Dermageneous assesses key traits that influence skin conditions, such as oil production, sensitivity, collagen breakdown, and ingredient reactions.
- User-Friendly Process: Customers can order an at-home kit, provide a saliva sample, and submit it for analysis, all facilitated via a prepaid return label.
Detailed Process Breakdown
- Order Online: Customers order the Dermageneous kit.
- Provide Sample: Users spit into a tube and send their saliva sample back.
- Data Analysis: The genetic data is analyzed to create a tailored skin care profile.
- Receive Recommendations: Users receive personalized product recommendations on the company’s website or app.
Security Measures
Dermageneous ensures that all genetic data is encrypted, anonymized, and securely stored. Users maintain control over their information, with assurances that data will not be shared with third parties without consent.
Catapult Lakeland’s Support
The involvement of Catapult Lakeland has been instrumental for Dermageneous:
- Financial Assistance: Grants have provided critical funding for prototyping and business development.
- Mentorship and Resources: Expert advice has helped refine business strategies and decision-making processes, proving vital for success.
About Brooke Sommers
Brooke Sommers, the mastermind behind Dermageneous, is pursuing a degree in Business Administration and Spanish, with a minor in Entrepreneurship. Starting as a freshman entrepreneur, her frustration with traditional beauty products drove her towards this groundbreaking concept, aiming to make skin care more accessible and transparent.
“I wanted to build something that made skin care more accessible and transparent so people could find products that fit their needs,” Sommers shares.
Join the Skin Care Revolution
With its innovative use of genetic testing and personalized solutions, Dermageneous is set to transform skin care for individuals from all walks of life. This startup emphasizes that everyone deserves products tailored to their unique skin needs.
Discover More
For further insights on genetic testing and personalized skin care, explore resources at Healthline.
Investing in personalized skin care solutions is not just a trend—it’s the future. Dermageneous stands at the forefront, ready to redefine beauty through science.
