La Roche-Posay Extends Partnership as Official Sunscreen of the US Open Through 2029
New York, August 25, 2025 — La Roche-Posay, a renowned dermatologist-recommended skincare brand, proudly announces the renewal of its partnership with the US Open as the Official Sunscreen through 2029. This initiative emphasizes the brand’s dedication to promoting sun safety within the sport while reinforcing its leading position in the global sun care market.
A Commitment to Sun Safety
The collaboration began in 2022, with La Roche-Posay working alongside the United States Tennis Association (USTA) to enhance awareness about photoprotection among both athletes and spectators. With tennis being a predominantly outdoor sport, players and fans are exposed to harmful UV rays — up to eight times more than in other environments.
- Skin Cancer Statistics:
- Skin cancer is the most prevalent cancer in the U.S.
- 1 in 5 Americans will develop skin cancer by age 70.
- Only 11% of people use sunscreen daily.
“We’re incredibly proud to extend our partnership with the US Open for the next five years,” said Rachelle Mladjenovic, General Manager of La Roche-Posay USA. “Our aim is to make sun safety a second nature habit on and off the court through education, free sunscreen distribution, and complimentary skin checks from certified healthcare professionals.”
On-Site Education and Activities at the 2025 US Open
Fans attending the 2025 US Open can visit the La Roche-Posay Sun Safety Booth at the USTA Billie Jean King National Tennis Center. Visitors will have the chance to engage in several activities, including:
- Complimentary Sunscreen Samples: Encouraging proper application and reapplication.
- Free Skin Checks: Conducted by board-certified healthcare providers.
- Sun Safety Education: Insights from dermatology experts.
- Rally Against the Sun: An interactive game challenging fans to test their sun safety knowledge.
Gaming Integration: A First for La Roche-Posay
In an innovative first, La Roche-Posay is taking its sun safety message into the gaming realm via a special Roblox event. From August 21 to September 1, players can immerse themselves in a La Roche-Posay-themed zone within the "US Open: Champions of the Court" experience.
- Quest Challenges: Players will navigate UV index-related quests and gather sunscreen items to unlock limited-edition content.
- This initiative aims to merge engaging gameplay with essential sun safety education.
Conclusion: Join the Movement
The 2025 US Open kicks off with Fan Week, running through September 7th. Fans and participants are encouraged to embrace the sun safety initiatives provided by La Roche-Posay.
Where to Find La Roche-Posay Products
La Roche-Posay products are available for purchase at various retailers, including:
About La Roche-Posay
La Roche-Posay is recommended by 100,000 dermatologists worldwide and aims to deliver impactful skincare solutions for every skin type. Their formulations feature La Roche-Posay Thermal Spring Water, known for its soothing properties, sourced from France. Each product undergoes rigorous testing to ensure safety and efficacy, making them ideal even for sensitive skin.
About USTA
The USTA is the national governing body for tennis in the U.S., dedicated to growing the sport at all levels. It manages the US Open and invests proceeds into community tennis initiatives.
About Roblox
Roblox is a leading user-generated gaming platform, allowing players to create and engage in a multitude of innovative experiences in a family-friendly, immersive environment.
For more information about La Roche-Posay and its sun safety initiatives, visit laroche-posay.us and follow the brand on social media platforms like Facebook, Instagram, and TikTok.
Stay Safe and Sun Aware
As we enjoy outdoor sports and celebrations, remember to prioritize sun safety and protect your skin.
