Martha Stewart Launches Elm Biosciences Skincare Line
Beauty Innovator at 84
Martha Stewart is set to make waves in the skincare industry with her newly announced brand, Elm Biosciences. This launch comes just a day after her 84th birthday, showcasing her commitment to beauty and wellness.
Collaboration with a Dermatology Expert
To create this exciting line, Stewart partnered with Dr. Dhaval Bhanusali, a New York-based dermatologist known for his work on Hailey Bieber’s popular Rhode products. Additionally, Elm Biosciences benefitted from input from 350 dermatologist advisors, ensuring a blend of expertise and innovation.
Launch Date and Product Offerings
Mark your calendars for September 17! Elm Biosciences will debut with two flagship products:
- A $135 serum featuring the proprietary A3O Complex designed to combat visible signs of aging such as UV damage, pigmentation, dehydration, and irritation.
- A $50 oral supplement that addresses internal aging factors like inflammation, oxidative stress, and hormonal imbalances.
The Vision Behind Elm Biosciences
During a recent interview with Dr. Bhanusali, Stewart expressed her lifelong interest in skincare:
“I’ve been interested in good skin, oh, I think, ever since I was a child.”
She highlighted the importance of skincare at every age, emphasizing the need for products that cater to diverse audiences while acknowledging the often ignored skincare market for women her age.
Why Elm Biosciences?
Martha believes that aging is a journey we all undergo, stating:
“Cells die. Skin ages. We’re aging the minute we’re born. So you have many opportunities to… prolong the health of your skin.”
Stewart is dedicated to empowering consumers with effective skincare solutions, rather than limiting the demographic targeted by her products.
Endorsement and Efficacy
Stewart is not just a founder; she’s also a fan:
“I have used it religiously for quite a while now, and my skin is pretty fabulous.”
Additional Skincare Practices
While promoting her skincare line, Stewart also shared insights into her personal skincare routine:
- She enjoys "touch-ups" instead of surgical procedures.
- Uses filler to enhance her cheeks.
- Incorporates Botox under her chin and around her neck for added youthful appearance.
Conclusion
At 84, Martha Stewart looks as radiant as ever, proving that it’s never too late to invest in oneself. With the upcoming launch of Elm Biosciences, she is not only elevating her brand but also redefining options for skincare enthusiasts everywhere. Don’t miss out on this innovative addition to the beauty world!
For more information and to stay updated, explore the full range of skincare options available at Elm Biosciences.
Uncover the secrets behind healthy skin, and get ready to revolutionize your beauty cabinet with Martha Stewart’s latest venture!