The Inkey List Launches at Ulta Beauty: What You Need to Know
On July 13, 2025, The Inkey List, a renowned skincare brand famed for its ingredient-driven formulas, will make its debut in all Ulta Beauty stores and online platforms. This launch marks a significant milestone for the U.K.-based brand, co-founded by Colette Laxton and Mark Curry in 2018.
The Rise of The Inkey List in the U.S.
Since its inception, The Inkey List has captured the hearts of skincare enthusiasts across the United States, earning six consecutive Allure Best of Beauty Awards. With a commitment to simplifying skincare, the brand has effectively combined innovative technology with real-time community insights. Noteworthy tools like the Skin Quiz and the AI Acne Analyzer have played pivotal roles in enhancing customer experience.
CEO Mark Curry on the Launch
Mark Curry, co-founder and CEO of The Inkey List, expressed his excitement about the collaboration with Ulta Beauty, stating, “When we created the brand, we set out to democratize skincare by way of education, efficacy, price, and accessibility. Partnering with Ulta Beauty, a pillar within the beauty landscape, brings us significantly closer to that goal in the US. We couldn’t be more thrilled to finally bring Inkey to the Ulta Beauty guest and fuel our brand proposition to a greater U.S. audience.”
What to Expect at Ulta Beauty
As part of the launch, The Inkey List will introduce an extensive lineup of products, spanning skincare, body care, and hair/scalp care. Some highlights include:
- Glycerin Gentle Purifying Cleanser: A non-stripping daily gel cleanser aimed at supporting the skin barrier.
- Polyglutamic Acid Dewy Sunscreen SPF 30: This cutting-edge sun care product primes and hydrates the skin.
- Tripeptide Plumping Lip Balms: Available in Berry, Mocha, and Pink, these balms nourish and enhance lip volume.
Exclusive Product Launches
Ulta Beauty will carry exclusive new products from The Inkey List, providing customers with unique offerings that cannot be found elsewhere. This partnership is expected to significantly enhance Ulta’s skincare assortment.
No BS Skincare Tour
In addition to their in-store launch, The Inkey List will kick off a “No BS Skincare Tour” throughout the southern United States for the remainder of 2025. This tour will feature:
- In-store Events: Customers can participate in Skincare Support Club events, which will include informative No BS skincare education classes led by Colette Laxton and Mark Curry.
- Custom Skin Consultations: Attendees will benefit from personalized consultations conducted by the “askINKEY” team, catering to individual skincare needs.
Conclusion
The arrival of The Inkey List at Ulta Beauty is set to revolutionize the skincare shopping experience, providing accessible and effective solutions that resonate with a wide range of consumers. For those eager to explore the science behind skincare, this collaboration presents an exciting opportunity. Be sure to mark your calendars for July 13, 2025, and dive into a world of skincare education and innovation with The Inkey List!
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Be on the lookout for more updates and get ready for your skincare journey with The Inkey List!
